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Digital marketing tools are important parts of any business’ strategy. They help companies reach new customers, build brand awareness, and generate leads. But how do you know which marketing tools will work best for your company? Let’s take a look at the essential digital marketing tools that every small business needs.

digital marketing tools

Email Marketing Software as one of the digital marketing tools

Some people don’t believe in email marketing anymore. All of us get tons of spam emails and we don’t like it. However, a true Email marketing software is one of the most effective ways to communicate with your customers. You can use email marketing software to send out newsletters, promotions, and other messages to your subscribers. This type of software also allows you to track your results so you can make changes as needed. All you have to do – collect signup emails.

Social Media Management Tool for digital marketing

If you’re looking for an easy way to manage social media accounts, then you need to check out Buffer. It’s a free service that lets you schedule posts across multiple platforms at once. You can even set up automated posts based on certain triggers.

Landing Page Builder helps digital marketing

Another tool that helps you build landing pages quickly is LeadPages. This tool allows you to create different kinds of landing pages, such as squeeze pages, sales funnels, and more. You can also use it to create lead magnets, opt-in forms, and other elements that help you convert visitors into leads.

However, your professional website developer can do amazing job and it might turn out better for your digital marketing plan.

Analytics & Reporting as useful tools

Google Analytics is one of the most popular analytics platforms available today. It’s free, easy to set up, and offers lots of features. With Google Analytics, you can track how people interact with your website, where they come from, and how often they return. You can even see how much money each visitor spent while on your site.

Website Builder

If you need a simple website builder, WordPress, Wix, Squarespace, Blogger, are useful options. They provide a clean interface and allow you to build a professional looking website without any coding knowledge.

But there are some disadvantages free websites have.